About Our Eye Clinics | North Battleford & Unity, SK

Part ofYour Community

River Valley Eye Care is a locally owned business with a compassionate eye care team. We’re completely invested in the vision and well-being of the people in our community.

At RVEC, we do more than just check your vision. We help the people of the Battlefords and Unity understand the importance of having healthy eyes. We’re dedicated to managing your sight and how it affects your daily life by offering individualized treatments and strategies.

From comprehensive eye exams all the way to dry eye therapy and optical services, our team at RVEC is here to support your vision and lifestyle.

Book an appointment today to experience what comprehensive eye care is all about.

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Our Mission

Our mission at River Valley Eye Care is to provide you with more than just an eye exam.

We want to support your vision, well-being, and lifestyle with the help of our wide range of services—from comprehensive eye exams to our fabulous frame selection—all designed to help you see and live your best life.

Our goal is to deliver an outstanding personal experience and to provide exceptional eye care and eyewear.

Our Values

Our office is based on a culture of personalized care with an ongoing commitment to your wellness using best practices, contemporary knowledge, and modern technology.

Independent

We are independent, local, and community-focused. We’re your friends, family, and neighbours, and we’re always committed to helping you find the care you need.

Passionate

We are passionate about what we do. We look forward to providing you with help for all your eye care and eyewear needs.

Focused

We’re focused on you and your family. Your needs are our needs, and we constantly strive to help you feel seen, heard, and valued.

More than Optometrists:A Part of the Battlefords Community

Community means a lot to the RVEC family. It’s the motivation for what we do. We recognize and appreciate the tremendous support we have enjoyed from the people of the Battlefords and the surrounding area.

These are just a few of the local initiatives we actively support as a way of giving back to our great community:

Battlefords Union Hospital Foundation
InnovationPlex (formerly Credit Union CUplex)
Dekker Centre for the Performing Arts, Dr. James M. Lawrence Rehearsal Hall
Battlefords North Stars Hockey Club
Battlefords Minor Hockey
Battlefords Boys and Girls Club
Battlefords Kiwanis Music Festival

Meet Dr. James M. Lawrence

Optometrist & Owner

Dr. James M. Lawrence was raised in the Battlefords and graduated from the North Battleford Comprehensive High School in 1991. Growing up, he enjoyed working on the family farm near Glaslyn and spending recreational time at Turtle Lake. He played hockey and studied piano, completing his Royal Conservatory of Music Grade 10 Level. He completed a Bachelor of Science degree at the University of Saskatchewan and then completed his Doctor of Optometry degree at the University of Waterloo in 1998.

Dr. Lawrence founded River Valley Eye Care after acquiring the practice of his childhood optometrist, Dr. David McAfee, in 1999. He subsequently acquired the practice of Dr. Jim Holmes and moved to that location at 1471 – 100th Street in 2000, where there was an extensive expansion and renovation in 2010 to accommodate the growth of the business.

Dr. Lawrence and his wife, Koreen, have worked closely together to manage and operate River Valley Eye Care, and they enjoy spending time with their three children—Bailey, Noah, and Jacob. They spend a great deal of their free time at Turtle Lake and enjoy gardening, boating, snowmobiling, and adventuring.

Dr. Lawrence enjoys working with folks of all ages, and he is particularly invested in maintaining advanced technology and applying it to the care and wellness of his patients. He also has an interest in helping his patients with the treatment of dry eye and with eyewear and contact lens options that meet their individual needs.

Dr. Lawrence is dedicated to providing eye care to you—his valued neighbours—and he is grateful to the people of the Battlefords and surrounding communities for their ongoing support and trust. He looks forward to visiting with you soon.

Meet Our Team

Dr. Taylor Reiley

Optometrist

Dr. Brandon Prete

Optometrist

Koreen Lawrence

Office Manager & Owner

Insurance & Payment Information

We want to make your eye care visit as simple as possible. That’s why we offer direct billing to most major insurance providers, including:

As well, we accept a wide range of payment types for any amount beyond your insurance, such as e-transfer, cash, debit, Visa, MasterCard, or American Express.

If you have any questions about your insurance, payment information, or billing, please call us at 306-445-4451.